End of Year Checkup

December 6th, 2011

During the holiday excitement it’s easy to forget that lots of things “rollover” into the new year.

Make sure that your renewals (subscriptions, websites, memberships, etc.) are automatically renewing only if you want them to.

We recommend signing up for manual renewals whenever possible. It’s just a good practice for personal and business activities.

Be careful out there shopping but enjoy the season!

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Price Increase in 2012 – SAVE NOW!

December 2nd, 2011

Hello!

We want to thank our members for another great year and to let you all know that we will be increasing our membership prices to $19.95 per month in 2012.

Here the Good News! If you are already a Masterful Mindset (http://www.masterfulmindset.com) member or, if you join before January 1, 2012, your pricing is locked in at $8.97 per month.

As many of you know, it has taken over two years for us to develop the Masterful Mindset website. During that time we are proud to have amassed and developed an amazing number of resources to benefit coaches, trainers, consultants and others who are interested in personal and professional growth. In addition to articles and interviews for success, we have a wide variety of training modules, e-books and professional growth tools that members can use with clients and others – all royalty-free and without licensing fees! We also offer a full range of DISC Assessment tools and personal and business coaching services at a 30% discount for our members.

Tell your friends and colleagues about this great offer! It’s a benefit for everyone including:
• Receive 8 to 12 quality resources per month along with the ability to
• Access resources from previous months and
• Attend a variety of free teleclasses throughout the year.

In addition, every membership to Masterful Mindset comes with an automatic affiliate program that pays a 30% commission for every person a member refers to our site for as long as that person remains an active member! In other words, if you are a member and refer 3 others who join – your personal membership is virtually free! http://www.masterfulmindset.com/membership

Please know that Shane and I wish you and your loved ones a blessed and healthy holiday season ahead. We hope that you will take advantage of a Masterful Mindset (http://www.masterfulmindset.com/membership)for yourself and your colleagues in the near future. If you have any questions please don’t hesitate to contact us!

Sincere best wishes for your ongoing success,

Dr. Jim Vuocolo, MCC & MM Founder
Shane Bowlin, MM Virtual Assistant

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The Importance of Blog Design

August 22nd, 2011

Blogs have increased popularity over the past few years. Many people have started to create their personal blogs to express their thoughts and feelings.  Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Because of this, blogs are also being used as internet marketing media.  Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites.  Links were also included on newsletters and marketing letters sent to the members of their mailing lists.

Many people spend time reading blogs.  People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews.  With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

While getting news reports from blogs isn’t reliable, some people look for product reviews through blogs.  In some cases, this is more dependable.  While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company.

Since there are many people who read and start their own blogs, blogs are a good medium to market a product.  With the increasing blog traffic means increase in product sales.

Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name.  You can also have your blog advertised in popular websites.  This, however, will cost some money and is not advisable if you have just started blogging.

A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site.  Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.

When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues.

This can be done by having informative or amusing content and good blog layout and design.  You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.

The blog’s layout and design also plays a big role.  While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.

Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.

* Customize the banner

The banner usually has the most generic designs that are common to the blogs from a blogging company or service.

You can personalize this banner by having a graphic with the dimensions of the banner.  You can also edit the graphic so that it will also include the title of your blog.

In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.

* Personalizing photos

Of course, most of the photos that you will be posting will be your own.  However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page.  Adding photo borders can help the photo stand out from the page.

It can also add to the design of your blog.  You can choose a standard border or you can also create your own border which can be associated with your blog’s templates.

* Add a favicon

Don’t you think sites with icons on the address bar before the website’s URL are cool?  Many people do.  These favicons add a professional look to the URL.  These easy to do using photo or graphic editing software.

* Check out blog templates, layouts, backgrounds, textures and skins from sites

There are sites that offer free blog templates, layouts, backgrounds, textures and skins.  You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

* Include RSS feeds

This is a cool way to inform people with newsreaders about your blog headlines.  Tutorials on RSS feeds are available on the internet.

* Audio makes your blog more personal

Not only does audio personalizes the blog; it can also keep your visitors coming back.  You can try having streaming radio stations, mp3 file or playlists loading with your blog.

* Advertisements

If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.

Try using these tips and you can definitely increase and retain traffic on your blog.

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Blog Software For All Your Blogging Needs

August 15th, 2011

Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There is blog software that is simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.

For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.

Blogs are now being written by musicians, politicians, sports figures, novelists, newscasters as well as other known figures. It is this blog fever that has raised controversy. The fact that anyone can compose and regarding any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are being mentioned; do bear in mind that although you are entitled to write anything that interests you in a blog, you have to be very careful and take in a lot of responsibility. Do not make any statements which can become controversial; or else, be very prepared.

Why a Blog?

  1. For personal acquaintances, relationships and hobby. A person can write a blog about his daily activities, what’s going on with his life as his way of telling his family and friends the things that goes on in his life. Likewise, one may also write a blog just so he can express what he feels about himself, or about a certain subject matter that is of interest to him.
  2. Topical. Some blogs are committed to a precise topic, like computer hardware or politics. These are frequently read like magazines.
  3. For marketing.  Corporations are too, into blogging; when well written and implemented, this kind of blog can be a powerful instrument for business communications, forming eagerness and anticipation regarding their products and services offered, or used as tool within the company, keeping employees well informed about company issues and news.

Why someone else’s software?

A lot of Web designer and creators will laugh at the belief and idea of utilizing the software of someone else. This is can be correct especially when each software greatly differs from the particular requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for apprehension in the use of a package that is pre-written, as most packages were developed through years of study; not just knocked together over a couple of days.

In addition, one may study its feature set. For a developer, it would take a lot of time and effort to write and compose from “nothing at all” every single feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you want to spend your time more on writing than coding.

Hosted Services

If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes WordPress, Blogger, TypePad, Live Journal, and more.

These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one’s Weblog; instead, one can concentrate on his blog’s appearance and content. In just minutes, after signing for an account, one can readily start his own blog.  Many such services are offered free, such as blogger.  TypePad charges a minimal amount for monthly service fee.

Self-Hosted

When one has Web hosting on hand, or is eager to buy hosting, in which one feels that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.

Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.

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How to Increase Sales Through Streaming Audio

August 8th, 2011

Many studies have proven that radio is a good medium for product advertisements.  People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program.  In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered.  Before, music on the Internet was just available in downloadable forms as mp3.  Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites.  And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.

Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files.  Thus, the copyrights of the artists and record label owners are protected.

So, how can this be done?  There are several ways to stream audio from your site.  First, is to stream a radio program from your site or blog.  You can find free affiliate programs that allow you to stream their radio content from your site.

What will this mean to you?  This means that your site will have new audio content every time it is visited. What’s even great is that the content is being updated even without much effort from you.

In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.

Another way is to stream mp3s.  To do this, you just need to upload your mp3 files on a server and add the files’ links to the page.  When the link is clicked, the browser opens a media player window and plays a file.  However, since the file is in mp3 format, it may also be downloaded.  Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through organizing playlists.  Playlists are m3u files, which if downloaded, will not play music if offline.  Using this process, however, can be complex. Here is a short instruction on how to do it.

  1. Save your mp3 or wma file on the server.  You may skip this step if you know that the file exists on another server and know the link to that file.  Make sure that the link has a .mp3 or .wma extension.
  2. Open your text editor and type the path to the file.  Include the http:// and the file extension.  Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
  3. Save the playlist with a .m3u extension.
  4. Upload the m3u file on the directory where the music files are hosted or to your server.
  5. Open your html editor and embed the link to the m3u file.  Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music.  You can also set the volume level.

After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another.  If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.

Doing this setup works for many website owners.  Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.

It requires knowledge of html to be done.  But if it will be the best way to increase traffic to your site, request assistance from programmers.  After all, having audio on
a website is a proven way to increase sales.

Not techno-savvy? No problem! For years, I’ve used a company named AudioGenerator with terrific results. You can check them out with my affiliate code:
http://tinyurl.com/6g2bn69

To your ongoing success!

- Coach Jim

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What You Need To Know About Blog Hosts

August 1st, 2011

Apart from the chat rooms, instant messengers and emails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction.  The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.

Blogs / “weblogs” or video blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics of interest.

Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.

Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:

  • Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;
  • Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;
  • Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.
  • Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers.  Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.
  • Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.
  • Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.

Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.

A company may decide to do the following depending on its capacity and needs:

  1. Host their own blog service,
  2. Pay someone else to host the service, or
  3. Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.

For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.

Keep in mind that blogs should have the following basic essentials:

COMMENTS.  Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.

TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.

CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.

RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.

If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.

After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:

  • create a style that meets the needs of the audience;
  • establish an open, credible tone;
  • schedule weekly updating of blog – ideally, a few times
  • a week;
  • include weblinks of other website and blogs;
  • blog post should be in the “first person;”
  • focus on the business blog objective; and,
  • maintain an honest, engaging conversational quality.

Remember, whatever the look, style and content found on your blog is a reflection of you and your company.

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Federal Taxes

February 21st, 2011

Here’s a good article by Mitchell Port with a few links to basic Federal Tax info. Federal Taxes: As A New Business Owner, What Do You Need To Know?

Inc. Magazine also has a good article this month on tax tips. “7 Tax-Saving Tips for Home-Based Businesses.” Description: Filing taxes for your home-based business doesn’t have to be a daunting process. Here’s how to maximize your return.

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Happiness

December 28th, 2010

Happiness is that state of consciousness which proceeds from the achievement of one’s values.

– Ayn Rand

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Doing

December 21st, 2010

Doing isn’t difficult. Deciding is.
- Foster Hibbard

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Are You Relevant in Your Job?

December 17th, 2010

I so often hear that people are not “in it for the money” that they do there job because they love what the do, who they serve, what they can accomplish .  I am continually reminding them that without the bottom line, the ROI, there would not be an opportunity to make a difference.

Are You relevant in your job?  Are you contributing to the bottom line.  Now more than ever it is important  to know if you are relevant in your job.

What are the key accountabilities are you responsible for?
What goals have you committed to achieving it this position over the next year?
If your job could talk, which skills would be identified as most important?
Who truly understands your position?
If your superiors had a clearer understanding of your job, could you be more productive?
If your direct reports had a clearer understanding of their positions, would they be more productive?
How would this understanding affect your bottom-line?
How would this understanding affect team synergy?
How would this understanding affect morale?
How would this understanding impact your hiring process?
How would this understanding impact your on-boarding process?

Soon you will see the importance of a clear understanding of the key accountabilities and performance criteria the job itself requires for superior performance.

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